Tom’s Tuesday Tip:
Janet asks: Every time I call your office, you answer it with a real person, not a machine or AI…why is that?
A: One word, Janet – TRUST. We are building trust with you and our other clients when you have a claim, a problem or just a question.
We don’t believe in AI answering the phones, hiding behind voicemail or using an auto-attendant, where you press 3, then press 1, then press 2 to get a live person on the phone.
I just read something, where the CEO of Costco was asked why they still sell $1.50 hot dogs? His answer…TRUST. “When you trust we’ll never raise the hot dog price, like we’ve always said, then you’ll trust us with other things.”
That is the same principle we live by daily.
Trust, a long forgotten word in insurance. Not with us.
Trust is built every single day and that includes how we answer the phone.
It is not a sometime thing. It continues daily.
Then people wonder why they can’t get the claims adjuster on the phone.
Or the person to issue your new cars id card.
Or the billing person to change your EFT payment.
It happens every day…with those other insurance companies.
Not us.
Building your trust every day is what we do.
That will never end.
Tom
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8665 Sheridan Dr, Buffalo, NY 14221
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